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Why Content Matters

Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results. How many pages of results do you want your customer to have to plow through in order to find your firm?  Not many.  So, how do we make sure that our brands are as close to the top as possible?

Brafton, a Boston-based online news and content agency, says content is the answer.  Their insightful post on the issue includes the infographic below, and draws connections between SEO, social media, content, future trends, current statistics…and pandas.

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