So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!”
The reason? Two words: major traffic. Turns out people love to share images and, when those images link back to your website, you can see amazing spikes in traffic. Anecdotally, people are reporting Pinterest-based spikes in traffic that outstrip Twitter, Facebook and Google +.
But I hear you thinking: “We’re a law firm. We don’t do anything that’s visually gripping.”
Well, maybe. If you consider “visually gripping” to be a shot of your empty front desk and your firm’s logo, then, yes, you’re right. But the Internet is rapidly becoming a visual playground, and you’d best get with the program.
To read the complete article, please visit Jaffe PR Blog.
Kevin Aschenbrenner is a Senior Vice President of Public Reputation with Jaffe PR.