I wasn’t around for the days when news was solely delivered by paperboys and Walter Cronkite, and ‘interacting with information’ left your hands stained grubby with ink. Even without those sepia-toned memories, I continually marvel at the speed with which information travels in 2012.
Advertising and branding firm DBA Worldwide has released a fascinating video, titled “A Day In The Life of Social Media,” demonstrating the volume of information available on social media sites and the market penetration and credibility achieved by Twitter, YouTube and Facebook.
As legal marketers, we’re now tasked with identifying and implementing best practices to ensure that our firm content is visible among the 1.1 billion hours of footage uploaded to YouTube every twenty-four hours, the 44,481 tweets sent each minute and the 1 billion pieces of information tagged on Facebook each day. But how? Here are some of our favorite resources and articles regarding effective use of social media in legal marketing:
Incorporating Social Media Into Your Business Development Plan [Jonathan Fitzgarrald]
Why Law Firms Fail to Hit the Proverbial Social Media Ball Out of the Park [Virtual Marketing Officer]
Social Media’s Impact on the Newsroom [Legal PR Advice]