Quick: What’s your firm’s brand? If you’re still thinking, the below video is for you. The LexBlog Network interviewed Elizabeth Duffy of Acritas Marketing at the Legal Marketing Technology Conference West, and learned that “the firms with the strongest brands are the ones with a very clear brand proposition.”
Check out the video here, and remember: If you and your attorneys don’t know what your firm’s brand is, do you expect that your clients do?
For information on which firms have the strongest brands, check out the results of this January 2012 survey from Acritas.