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Viva Las Vegas!

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Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort  in Las Vegas from April 8-10.

Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, LMA has made a commitment to dynamic, relevant programs designed to facilitate personal and organizational growth.

In addition to popular offerings such as SMORs (Smart Marketing on [Limited] Resources), QuickStart program and CMO Summit, LMA has divided 2013’s breakout sessions into five categories – Business Development, Innovation, Marketing Communications/PR, Professional Development and Marketing Technologies. We’ve been poring over the event brochure, and have added quite a few sessions to our wish list. Each week, we’ll be highlighting breakout sessions from one category – starting today, with Innovation.

Be sure to visit the LMA conference page for official news and materials, and check back with us for updates, previews and information!

Course:  Featured Discussion – Response to the State of the Industry and What Lies Ahead
Date:  Wednesday, April 9, 11:00 a.m.
Speakers:  Kim Koopersmith – Managing Partner, United States, Akin Gump Strauss Hauer & Feld LLP; Bruce A. James - CEO/Managing Partner – Brownstein Hyatt Farber Schreck LLP; Steven R. Lowenthal – Chairman, Farella Braun + Martel, and Moderator, Professor David B. Wilkins, Harvard Law School – Lester Kissel Professor of Law, Vice-Dean for Global Initiatives on the Legal Profession and Director, Program on the Legal Profession.
Inside Track: On Wednesday morning, Professor Wilkins speak on the key challenges facing the 21st century law firm.  At this session, he will moderate a discussion among law firm managing partners, addressing such questions as: What are the major factors driving the market for legal services? Why are these factors leading clients to seek “more for less” from even their best law firms? How are these factors shaping the market for talent at both junior and senior levels? What can firms do to respond to — and, even more importantly, to anticipate — these challenges? Professor Wilkins will expand upon the advice offered in his morning presentation, and will engage law firm leaders on concrete steps that marketing professionals can take to help their firms succeed in today’s challenging business and economic environment.

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