Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report.
As legal marketers, we often coach attorneys to learn about what keeps clients up at night so that we can provide relevant, appropriate solutions and strategies. For the past nine years, Fulbright has gone straight to the in-house counsel’s mouth for this information. For the 2013 edition, the firm surveyed 392 in-house counsel to gather data on a wide range of topics, including alternative fee arrangements, hiring, matter management, legal spend and extensive practice-specific findings.
We’ll be posting more about the survey data throughout the coming week, but check out what publications such as Law360 (including IP, Labor, Employment and Securities–specific analysis), Corporate Counsel and Law.com are saying about the survey’s findings. Fulbright’s press release and survey summary can be found here, and you can download the complete survey from Fulbright’s website.
A few initial thoughts:
We’re definitely including the Litigation Trends Report in our list of FreeSources.
The survey findings are a great resource for attorneys and legal marketers. Staying on top of legal trends is a key competency for legal marketers, and one of the best ways to show value. If you dig into the data just a little, I’ll bet you’ll find something that will affect or influence your firm’s business plan for the coming years.
What a great business development tool for Fulbright & Jaworski! The firm’s name is at the top of the call list for every legal industry publication this morning, and I’d be interested to see an analysis of the increase in traffic to the firm’s site. I’m not a client (or a lawyer) and I found myself wandering around Fulbright’s website for a few minutes after downloading the survey.
The survey of in-house counsel, which Fulbright has conducted for the past nine years, shows amazing thought leadership. Imagine that you’re an in-house attorney at a major company – when you think of a firm that “gets” what you’re looking for, why not go to the firm that literally wrote the book (report) on it?
Not only is the survey itself impressive, but the follow-up is equally impressive. Fulbright captured my information when I downloaded the survey, and immediately sent an email with links to their Facebook, Twitter and LinkedIn pages, inviting me to join the conversation about the survey. In marketing-speak, I appreciate their multi-platform approach to leveraging their hard work…in regular person-speak, WOW.
We hope you’ll join us – and Fulbright – as we discuss the survey findings and what they mean for legal marketers. In the meantime, we’d love for you to share how you’ll use the survey findings.