lmavirginias

LinkedIn Features That Should Be Utilized by Your Law Firm

In our previous LinkedIn series post, we talked about the engagement side of your LinkedIn Company Page and some tactics to increase your followers. These all fit under the free features that LinkedIn offers to all users. There are also paid features that are available for emphasizing your content and furthering engagement and visibility in […]

Engaging Your Audience With Your Law Firm’s Content

Last post, we talked about how to add rich detail and informative subsections to your Company Page on LinkedIn. When your appearance is optimized this way, you are ready to bring an audience to your law firm’s content. Engage Your Followers Upon setting up your LinkedIn Company Page, you have to enable the page for […]

Deepening the Content of Your LinkedIn Company Page

In our first post, we covered the basics of your law firm’s LinkedIn Company Page. We are looking at ways to deepen the content of your Company Page so that visitors find information that gives a complete picture of what your firm has to offer. One way we’ve covered is to install an engaging graphic […]

Why Have a LinkedIn Company Page for Your Law Firm?

This post is the first of a five-part weekly series on how law firms can get the most out of LinkedIn through the use of Company Pages. If you have any questions regarding this content or have an interest in receiving in-depth LinkedIn training, please contact us at The Smyers Group. As always, your comments […]

Board Member Q&A: Darryl Cross

The Virginias Chapter Board works hard – often behind the scenes – to develop programming, events and resources that will benefit our membership. Board members are drawn from different areas of the legal marketing world – we are lucky to have PR professionals, business development specialists, event planners, marketing technology specialists and more among our […]

Top 10 Trends in Law Firm Business Development

On March 19, 2014, the Richmond Chapter of LMA hosted Tasneem K. Goodman, Business Development Coach and Consultant at Akina. Tasneem presented to the group on the top ten trends in law firm business development. Not only did Tanseem present on the top trends, but also Akina’s market research findings, the state of the marketplace for legal […]

Board Member Q&A: Emily Krause

The Virginias Chapter Board works hard – often behind the scenes – to develop programming, events and resources that will benefit our membership. Board members are drawn from different areas of the legal marketing world – we are lucky to have PR professionals, business development specialists, event planners, marketing technology specialists and more among our […]

Board Member Q&A: Lloyd Leitstein

The Virginias Chapter Board works hard – often behind the scenes – to develop programming, events and resources that will benefit our membership. Board members are drawn from different areas of the legal marketing world – we are lucky to have PR professionals, business development specialists, event planners, marketing technology specialists and more among our […]

Legal Marketing Advice From Tom Goldstein of SCOTUSblog

Most lawyers dream of a successful practice in their area of choice/skill, the opportunity to handle interesting cases, and recognition as leaders in their field. Some lawyers understand that effective marketing plays a big role in achieving these goals – and others, as we’ve discussed in our “Why Lawyers Hate Marketing” series, don’t. Thomas Goldstein […]

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Follow

Get every new post delivered to your Inbox.

Join 305 other followers