lmavirginias

Top 10 Trends in Law Firm Business Development

On March 19, 2014, the Richmond Chapter of LMA hosted Tasneem K. Goodman, Business Development Coach and Consultant at Akina. Tasneem presented to the group on the top ten trends in law firm business development. Not only did Tanseem present on the top trends, but also Akina’s market research findings, the state of the marketplace for legal […]

Board Member Q&A: Emily Krause

The Virginias Chapter Board works hard – often behind the scenes – to develop programming, events and resources that will benefit our membership. Board members are drawn from different areas of the legal marketing world – we are lucky to have PR professionals, business development specialists, event planners, marketing technology specialists and more among our […]

Board Member Q&A: Lloyd Leitstein

The Virginias Chapter Board works hard – often behind the scenes – to develop programming, events and resources that will benefit our membership. Board members are drawn from different areas of the legal marketing world – we are lucky to have PR professionals, business development specialists, event planners, marketing technology specialists and more among our […]

Legal Marketing Advice From Tom Goldstein of SCOTUSblog

Most lawyers dream of a successful practice in their area of choice/skill, the opportunity to handle interesting cases, and recognition as leaders in their field. Some lawyers understand that effective marketing plays a big role in achieving these goals – and others, as we’ve discussed in our “Why Lawyers Hate Marketing” series, don’t. Thomas Goldstein […]

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

Happy National Grammar Day!

In celebration of National Grammar Day, the Harvard Business Review has posted an article outlining how “good grammar is instrumental in conveying ideas with clarity, professionalism, and precision.”  It may seem obvious, but a small study of LinkedIn profiles conducted by Grammarly offers new data in support of proper grammar usage: Professionals with fewer grammar errors in […]

2013 Litigation Trends Survey

Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report. As legal marketers, we often coach attorneys to learn about what keeps […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

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