Business Development

Legal Marketing Advice From Tom Goldstein of SCOTUSblog

Most lawyers dream of a successful practice in their area of choice/skill, the opportunity to handle interesting cases, and recognition as leaders in their field. Some lawyers understand that effective marketing plays a big role in achieving these goals – and others, as we’ve discussed in our “Why Lawyers Hate Marketing” series, don’t. Thomas Goldstein […]

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

Happy National Grammar Day!

In celebration of National Grammar Day, the Harvard Business Review has posted an article outlining how “good grammar is instrumental in conveying ideas with clarity, professionalism, and precision.”  It may seem obvious, but a small study of LinkedIn profiles conducted by Grammarly offers new data in support of proper grammar usage: Professionals with fewer grammar errors in […]

2013 Litigation Trends Survey

Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report. As legal marketers, we often coach attorneys to learn about what keeps […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Weekly Links: Freezing Friday

The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,”  because, well…it’s not just cold, it’s FREEZING outside.  This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility – Lawyerist Even Abraham Lincoln Had To Market – Lawyerist More Provocative Questions […]

Viva Las Vegas!

Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort  in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]

MLF 50 Highlights Top Marketing Strategies in 2012

American Law Media’s Marketing the Law Firm (MLF) recently published its 2012 MLF 50 list, recognizing the most innovative law firm marketing departments in the U.S. According to feature stories about the top five firms on the list—Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, K&L Gates, Adams and Reese, McGuireWoods LLP (tied for No. 3), Benesch, Friedlander, Coplan & […]

New Year’s Resolutions

More than two weeks into 2013, I’m pleased to report that I haven’t entirely abandoned my New Year’s Resolutions – fifteen days of being cheesecake-free! In addition to dessert-related goals, I’ve made some professional resolutions: I resolve to be more strategic in my thinking, to delegate responsibilities when appropriate, and to take a business writing […]

Follow

Get every new post delivered to your Inbox.

Join 307 other followers