Clients

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

2013 Litigation Trends Survey

Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report. As legal marketers, we often coach attorneys to learn about what keeps […]

New Year’s Resolutions

More than two weeks into 2013, I’m pleased to report that I haven’t entirely abandoned my New Year’s Resolutions – fifteen days of being cheesecake-free! In addition to dessert-related goals, I’ve made some professional resolutions: I resolve to be more strategic in my thinking, to delegate responsibilities when appropriate, and to take a business writing […]

Why Lawyers Hate Marketing, Vol. 3

In our recent posts, “Why Lawyers Hate Marketing (Vol. 1 and 2)”, we’ve explored some of the reasons why some lawyers are uncomfortable with – or even detest – the concept of marketing themselves. Pain-points range from not having enough time to dedicate to marketing to believing a lawyer’s code of ethics inherently precludes them from marketing […]

Monday Musings: Online Info

Lawyer Biographies Are The Most Popular Website Content – Lawyerist.com Marketers Look to Video for Greater Brand Visibility – Brafton Marketing How Can A Law Firm Use Social Media to Deliver Client Service? – Real Lawyers Have Blogs New LinkedIn Features Helpful for Lawyers – Lawyerist.com How Lawyers Can Put Social In Their Social Media […]

Get Up On the Right Side of the Office

In late August, FastCompany (one of my favorite magazines/websites) posted the article “What Successful People Do With The First Hour of Their Workday.” Author Kevin Purdy asked successful individuals how they use the crucial first sixty minutes after arriving at the office.  Suggestions include:   1.  Don’t Check Email for the First Hour of Your Day:  FastCompany and […]

CME Faculty Guest Post: Tell Me More: Creating Interest in Your Practice with Everyone You Meet

The upcoming Virginias Chapter Continuing Marketing Education (CME) Conference features a distinguished faculty of legal and marketing professionals who will guide attendees through the constantly changing world of business, examine how to set and achieve goals, and provide insight into best practices and trends in the legal marketing industry. Today brings another faculty post, this time from Steve Hughes, […]

Building A Profitable Personal Brand

Today, I came across “Be Yourself: It’s Good For Business,” on the SmartBlog for Social Media, discussing a speech given by personal branding expert Michelle Villalobos.  I started to write a post about how legal marketers, can use the tips in the article to help attorneys engage with clients and build their own brands. And then […]

LinkedIn: The More The (Not-So) Merrier

By now, we’ve all received at least one phone call or email from a lawyer asking something along the lines of  “So, this LinkedIn thing I keep hearing about.  Is it worth it?  How do I use it?”  Although basic rules for marketing using LinkedIn were covered in a previous post, I recently got a completely new […]

Friday Fives

Five Ways to Provide Outstanding Customer Service [OpenForum] Five Best Leadership Blogs [Blogging4Jobs] Five Guaranteed Ways to Lose Customers [OpenForum] Five Secrets of Mobile Marketing [OpenForum] How to Lose a Customer in Five Steps [OpenForum]

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