Networking

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

Why Lawyers Hate Marketing, Vol. 3

In our recent posts, “Why Lawyers Hate Marketing (Vol. 1 and 2)”, we’ve explored some of the reasons why some lawyers are uncomfortable with – or even detest – the concept of marketing themselves. Pain-points range from not having enough time to dedicate to marketing to believing a lawyer’s code of ethics inherently precludes them from marketing […]

CME Faculty Guest Post: Tell Me More: Creating Interest in Your Practice with Everyone You Meet

The upcoming Virginias Chapter Continuing Marketing Education (CME) Conference features a distinguished faculty of legal and marketing professionals who will guide attendees through the constantly changing world of business, examine how to set and achieve goals, and provide insight into best practices and trends in the legal marketing industry. Today brings another faculty post, this time from Steve Hughes, […]

Building A Profitable Personal Brand

Today, I came across “Be Yourself: It’s Good For Business,” on the SmartBlog for Social Media, discussing a speech given by personal branding expert Michelle Villalobos.  I started to write a post about how legal marketers, can use the tips in the article to help attorneys engage with clients and build their own brands. And then […]

LinkedIn: The More The (Not-So) Merrier

By now, we’ve all received at least one phone call or email from a lawyer asking something along the lines of  “So, this LinkedIn thing I keep hearing about.  Is it worth it?  How do I use it?”  Although basic rules for marketing using LinkedIn were covered in a previous post, I recently got a completely new […]

Why Lawyers Hate Marketing (Volume 1)

Some lawyers are natural-born rainmakers. They are savvy networkers, eloquent writers, and engaging speakers. Others acquire such marketing skills through years of practice and by observing their peers in action. Then there are lawyers—no, then there are people— who have an unbending aversion to market themselves or their business. Let’s face it, some lawyers just […]

Tuesday Links: By The Numbers

7 Email Marketing Mistakes NOT To Make (Inc.) 3 Keys to Holding An Effective Meeting (strategy + business) 5 Factors Attorneys Need to Know about Social Media (Larry Bodine) 10 Tips for a Powerful Elevator Speech (Careerealism)

Monday Morning Links

Add To Your Network:  The 5 Best Business Contacts (American Express OPEN Forum) Nine Things To Do AFTER You Write That Press Release (Amy Campbell) The Strongest Law Firm Brands In The Land (AmLaw Daily)

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