ABA Ethics, Social Media and You

As the American Bar Association redefines their ethics rules to keep pace with the evolution of online marketing, it is  critical for legal marketers to be as aware of best ethics practices as we are about best marketing practices.   Today, Law Technology News (LTN) published their “Top Ten Tips to Keep Social Networking In Line With ABA Ethics,” a must-read […]

Why Lawyers Hate Marketing (Volume 1)

Some lawyers are natural-born rainmakers. They are savvy networkers, eloquent writers, and engaging speakers. Others acquire such marketing skills through years of practice and by observing their peers in action. Then there are lawyers—no, then there are people— who have an unbending aversion to market themselves or their business. Let’s face it, some lawyers just […]

Thank You Notes

Last week, a package arrived at my office from Bloomingdale’s.  It was no surprise -  I had ordered the items a few days earlier and anxiously tracked their arrival from the distribution center to my office.  When I opened the box, I was greeted with this card: Not only did it give me pause (and […]

Alternative Fee Arrangements: Here To Stay

The recent financial crisis and ensuing economic uncertainty have caused law firm clients to scrutinize budgets and competitive pricing more than ever.  As a result, the legal industry has become increasingly familiar with alternative fee arrangements and demonstrating value. In the most recent “Law Firms In Transition” study released by legal consulting group Altman Weil, […]

Tuesday Links: By The Numbers

7 Email Marketing Mistakes NOT To Make (Inc.) 3 Keys to Holding An Effective Meeting (strategy + business) 5 Factors Attorneys Need to Know about Social Media (Larry Bodine) 10 Tips for a Powerful Elevator Speech (Careerealism)

Monday Morning Links

Add To Your Network:  The 5 Best Business Contacts (American Express OPEN Forum) Nine Things To Do AFTER You Write That Press Release (Amy Campbell) The Strongest Law Firm Brands In The Land (AmLaw Daily)


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