Email Marketing

MLF 50 Highlights Top Marketing Strategies in 2012

American Law Media’s Marketing the Law Firm (MLF) recently published its 2012 MLF 50 list, recognizing the most innovative law firm marketing departments in the U.S. According to feature stories about the top five firms on the list—Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, K&L Gates, Adams and Reese, McGuireWoods LLP (tied for No. 3), Benesch, Friedlander, Coplan & […]

Rumors of the Death of Direct Mail Have Been Greatly Exaggerated

I do not have the following: an alarm clock set for Friday morning/Thursday night, a map of my local stores offering Black Friday specials, a battle plan for taking advantage of said deals or ANY intention of camping out in front of a Target to get a $3.00 iPad I do, however, have something I’ve never […]

Friday Fives

Five Ways to Provide Outstanding Customer Service [OpenForum] Five Best Leadership Blogs [Blogging4Jobs] Five Guaranteed Ways to Lose Customers [OpenForum] Five Secrets of Mobile Marketing [OpenForum] How to Lose a Customer in Five Steps [OpenForum]

How Writing Articles Is Like Networking

Networking and media relations have a few things in common. Both marketing tools will increase your visibility among potential clients, but they also can be a big waste of time if they’re not strategically executed. Although throwing spaghetti against the wall may sometimes result in something sticking, there are better ways to ensure results. The […]

How To Make Your Online Marketing Efforts Make Your Firm Money

Disclaimer:  I copied the title of Jay Fleischman’s blog post because he picked the most concise, convincing and direct approach possible.  Why mess with perfection? In his post on LegalPractice Pro, Jay Fleischman, provides attorneys (and legal marketers) with straightforward advice on monetizing online marketing efforts, some of which are relevant to non-digital marketing efforts […]

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