Law Firm Culture
2013 Litigation Trends Survey
Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report. As legal marketers, we often coach attorneys to learn about what keeps […]
FreeSources: How to Become a Legal Industry Trend Expert
You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]
Weekly Links: Freezing Friday
The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,” because, well…it’s not just cold, it’s FREEZING outside. This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility - Lawyerist Even Abraham Lincoln Had To Market - Lawyerist More Provocative Questions […]
Viva Las Vegas!
Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]
New Year’s Resolutions
More than two weeks into 2013, I’m pleased to report that I haven’t entirely abandoned my New Year’s Resolutions – fifteen days of being cheesecake-free! In addition to dessert-related goals, I’ve made some professional resolutions: I resolve to be more strategic in my thinking, to delegate responsibilities when appropriate, and to take a business writing […]
Get Up On the Right Side of the Office
In late August, FastCompany (one of my favorite magazines/websites) posted the article “What Successful People Do With The First Hour of Their Workday.” Author Kevin Purdy asked successful individuals how they use the crucial first sixty minutes after arriving at the office. Suggestions include: 1. Don’t Check Email for the First Hour of Your Day: FastCompany and […]
Why Lawyers Hate Marketing, Vol. 2: How to Lead Those Who Resist
We’ve previously discussed some of the reasons lawyers offer as explanation for why they hate marketing – time constraints, fear of putting themselves ‘out there’, and the ever-popular “I didn’t go to law school to learn how to be a salesperson.” Feelings are feelings, but picture this scenario: you’re called into a meeting with a […]
September Program: We’re Going to Tell You What IT’s All About
The proliferation of law firm apps, extranets, mobile sites, and podcasts demonstrates that law firms are increasingly focused on providing technology-driven solutions to clients. Strong partnerships between Marketing and Information Technology Departments are critical to the successful development and implementation of these marketing initiatives and strategic plans. The Virginias Chapter September 19th program will […]
Why Lawyers Hate Marketing (Volume 1)
Some lawyers are natural-born rainmakers. They are savvy networkers, eloquent writers, and engaging speakers. Others acquire such marketing skills through years of practice and by observing their peers in action. Then there are lawyers—no, then there are people— who have an unbending aversion to market themselves or their business. Let’s face it, some lawyers just […]
Thank You Notes
Last week, a package arrived at my office from Bloomingdale’s. It was no surprise - I had ordered the items a few days earlier and anxiously tracked their arrival from the distribution center to my office. When I opened the box, I was greeted with this card: Not only did it give me pause (and […]
