Law Firm Culture

Alternative Fee Arrangements: Here To Stay

The recent financial crisis and ensuing economic uncertainty have caused law firm clients to scrutinize budgets and competitive pricing more than ever.  As a result, the legal industry has become increasingly familiar with alternative fee arrangements and demonstrating value. In the most recent “Law Firms In Transition” study released by legal consulting group Altman Weil, […]

Seven Steps to Incredible Personal Productivity

At the moment, I’m attempting to distill my to do list into a weekly update for my boss.  It’s not going well.  Why?  Well, the items on the list fall under all sorts of categories: Five Minute Projects All-Encompassing Projects PR-related Projects Tight Deadline Projects Practice Development Projects Been-On-My-To-Do-List-Forever Projects Writing Projects Event Coordination Projects […]

Speaker Series: Continuing Marketing Education – Norm Rubenstein

Speaker: Norm Rubenstein, Zeughauser Group Program: Building and Maintaining Client Services Teams How have client service standards grown within law firms today? We live and work in a marketplace of increasing competition, and the result is that law firms today constantly are forced to re-evaluate and recommunicate their value propositions to clients, prospects, and prospective laterals.  […]

Speaker Series: Continuing Marketing Education – Burkey Belser

Speaker: Burkey Belser Program: History of Legal Marketing What is your favorite aspect of being involved with the legal marketing industry? Love working with intelligent ,enthusiastic quick learners. That’s the upside. What has been the biggest shift in legal marketing in the past three years? 1) The collapse of marketing as we know it, as firms have […]

Free Webinar Opportunity: New Rules of Legal Thought Leadership, Sept. 27

Join Marsha Redmon of Marsha Redmon Communications and Jim Durham, CMO of McGuire Woods LLP, for a webinar on Sept. 27 discussing the ”New Rules of Legal Thought Leadership.” The webinar will cover: A realistic assessment of Thought Leadership as a business development strategy What lawyers and firms need to do differently now The problems and benefits of […]

Legal Marketing Landmines: Wardrobe Commentary

By: Christine Barth, Troutman Sanders LLP I know this is not the typical post for our Legal Marketing blog, but every year, around this time, a lot of law firms send out a memo announcing “Business Casual” dress for the summer months.  I am always tempted by this edict to kick back and have a […]

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