Links & Articles

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Rumors of the Death of Direct Mail Have Been Greatly Exaggerated

I do not have the following: an alarm clock set for Friday morning/Thursday night, a map of my local stores offering Black Friday specials, a battle plan for taking advantage of said deals or ANY intention of camping out in front of a Target to get a $3.00 iPad I do, however, have something I’ve never […]

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