Tips

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

Happy National Grammar Day!

In celebration of National Grammar Day, the Harvard Business Review has posted an article outlining how “good grammar is instrumental in conveying ideas with clarity, professionalism, and precision.”  It may seem obvious, but a small study of LinkedIn profiles conducted by Grammarly offers new data in support of proper grammar usage: Professionals with fewer grammar errors in […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Viva Las Vegas!

Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort  in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]

Monday Musings: Online Info

Lawyer Biographies Are The Most Popular Website Content – Lawyerist.com Marketers Look to Video for Greater Brand Visibility – Brafton Marketing How Can A Law Firm Use Social Media to Deliver Client Service? – Real Lawyers Have Blogs New LinkedIn Features Helpful for Lawyers – Lawyerist.com How Lawyers Can Put Social In Their Social Media […]

Get Up On the Right Side of the Office

In late August, FastCompany (one of my favorite magazines/websites) posted the article “What Successful People Do With The First Hour of Their Workday.” Author Kevin Purdy asked successful individuals how they use the crucial first sixty minutes after arriving at the office.  Suggestions include:   1.  Don’t Check Email for the First Hour of Your Day:  FastCompany and […]

CME Faculty Guest Post: Tell Me More: Creating Interest in Your Practice with Everyone You Meet

The upcoming Virginias Chapter Continuing Marketing Education (CME) Conference features a distinguished faculty of legal and marketing professionals who will guide attendees through the constantly changing world of business, examine how to set and achieve goals, and provide insight into best practices and trends in the legal marketing industry. Today brings another faculty post, this time from Steve Hughes, […]

LinkedIn: The More The (Not-So) Merrier

By now, we’ve all received at least one phone call or email from a lawyer asking something along the lines of  “So, this LinkedIn thing I keep hearing about.  Is it worth it?  How do I use it?”  Although basic rules for marketing using LinkedIn were covered in a previous post, I recently got a completely new […]

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