Social Media
Monday Musings: Online Info
Lawyer Biographies Are The Most Popular Website Content – Lawyerist.com Marketers Look to Video for Greater Brand Visibility – Brafton Marketing How Can A Law Firm Use Social Media to Deliver Client Service? – Real Lawyers Have Blogs New LinkedIn Features Helpful for Lawyers – Lawyerist.com How Lawyers Can Put Social In Their Social Media […]
Why No One Reads Your Law Blog
Law firms, both large and small, have jumped on the blogging bandwagon as a way to market their lawyers as thought-leaders. When executed with strategic discipline, a blog can be a cost-effective way to maintain relevance in a particular area of law (preaches the blogger). Legal marketers increasingly recommend blogging to their lawyers and are […]
What CME Taught Me
We can’t play it cool any longer: the Virginias Chapter is really excited about the October 19th Continuing Marketing Education (CME) conference. We know how great the programming was in 2011, and we know that this year’s program is shaping up to be even more dynamic. We also know that budgets and time are tight, […]
By The Numbers: In-House Counsel Social Media Usage
InsideCounsel magazine offers some compelling information about in-house counsel social media usage, gleaned from the results of the 2012 Greentarget, InsideCounsel and Zeughauser Group In-House Counsel New Media Engagement Survey. The survey findings are presented here without comment…Without OUR comment, that is. Participate in our poll and let us know what you think about the results […]
ABA Ethics, Social Media and You
As the American Bar Association redefines their ethics rules to keep pace with the evolution of online marketing, it is critical for legal marketers to be as aware of best ethics practices as we are about best marketing practices. Today, Law Technology News (LTN) published their “Top Ten Tips to Keep Social Networking In Line With ABA Ethics,” a must-read […]
Summer Social – August 16th
Friends! Legal Marketers! LMA members! Lend me your ears! Please join the Virginias Chapter for a summer social on August 16th at Sam Miller’s Pub. We’ll be kicking the event off at 5:30 with a brief social media presentation by event sponsors Imagine Simplicity. Click here for additional event information and to register. We hope to see […]
A Day In The Life of Social Media
I wasn’t around for the days when news was solely delivered by paperboys and Walter Cronkite, and ‘interacting with information’ left your hands stained grubby with ink. Even without those sepia-toned memories, I continually marvel at the speed with which information travels in 2012. Advertising and branding firm DBA Worldwide has released a fascinating video, titled […]
Let’s Get Visual: Why Law Firms Should Pay Attention to Pinterest
So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!” The reason? Two words: major traffic. Turns out people […]
Speaker Series: Continuing Marketing Education – Burkey Belser
Speaker: Burkey Belser Program: History of Legal Marketing What is your favorite aspect of being involved with the legal marketing industry? Love working with intelligent ,enthusiastic quick learners. That’s the upside. What has been the biggest shift in legal marketing in the past three years? 1) The collapse of marketing as we know it, as firms have […]
Social Media: Don’t Take It On Faith
By: Russell Lawson, Sands Anderson, P.C. Science began as superstition. Sir Isaac Newton, in addition to being a pioneering thinker in physics and a founder of the Royal Academy of Science in England, was an alchemist. That’s right, the Newton who described those fundamental Laws was trying to make gold from lead. It should come […]
