Marketing Technology

Happy National Grammar Day!

In celebration of National Grammar Day, the Harvard Business Review has posted an article outlining how “good grammar is instrumental in conveying ideas with clarity, professionalism, and precision.”  It may seem obvious, but a small study of LinkedIn profiles conducted by Grammarly offers new data in support of proper grammar usage: Professionals with fewer grammar errors in […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

MLF 50 Highlights Top Marketing Strategies in 2012

American Law Media’s Marketing the Law Firm (MLF) recently published its 2012 MLF 50 list, recognizing the most innovative law firm marketing departments in the U.S. According to feature stories about the top five firms on the list—Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, K&L Gates, Adams and Reese, McGuireWoods LLP (tied for No. 3), Benesch, Friedlander, Coplan & […]

Monday Musings: Online Info

Lawyer Biographies Are The Most Popular Website Content – Lawyerist.com Marketers Look to Video for Greater Brand Visibility – Brafton Marketing How Can A Law Firm Use Social Media to Deliver Client Service? – Real Lawyers Have Blogs New LinkedIn Features Helpful for Lawyers – Lawyerist.com How Lawyers Can Put Social In Their Social Media […]

Building A Brand Through Website Bios

As online branding becomes an increasingly significant factor in law firm marketing strategies, so too are lawyers’ online biographies. Legal marketers often assist lawyers in writing their website bios,  while also conforming to their firm’s style guidelines regarding consistency, length and content—a nearly impossible task. Some lawyers prefer a mile-long list of client matters and […]

3-2-1 Content (Marketing)

Almost every time someone mentions content marketing, the theme song from the 1980′s show 3-2-1 Contact pops into my head…with one small change.  The original line  ”Contact is the answer! Is the reason that everything happens! Contact!” morphs into “Content! Is the answer! Is the reason that everything happens! Content!”  (It’s in your head now, […]

LinkedIn: The More The (Not-So) Merrier

By now, we’ve all received at least one phone call or email from a lawyer asking something along the lines of  “So, this LinkedIn thing I keep hearing about.  Is it worth it?  How do I use it?”  Although basic rules for marketing using LinkedIn were covered in a previous post, I recently got a completely new […]

September Program: We’re Going to Tell You What IT’s All About

The proliferation of law firm apps, extranets, mobile sites, and podcasts demonstrates that law firms are    increasingly focused on providing technology-driven solutions to clients.  Strong partnerships between Marketing and Information Technology Departments are critical to the successful development and implementation of these marketing initiatives and strategic plans. The Virginias Chapter September 19th program will […]

Why No One Reads Your Law Blog

Law firms, both large and small, have jumped on the blogging bandwagon as a way to market their lawyers as thought-leaders.  When executed with strategic discipline, a blog can be a cost-effective way to maintain relevance in a particular area of law (preaches the blogger). Legal marketers increasingly recommend blogging to their lawyers and are […]

What CME Taught Me

We can’t play it cool any longer: the Virginias Chapter is really excited about the October 19th Continuing Marketing Education (CME) conference.  We know how great the programming was in 2011, and we know that this year’s program is shaping up to be even more dynamic.   We also know that budgets and time are tight, […]

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