Marketing Technology

Friday Fives

Five Ways to Provide Outstanding Customer Service [OpenForum] Five Best Leadership Blogs [Blogging4Jobs] Five Guaranteed Ways to Lose Customers [OpenForum] Five Secrets of Mobile Marketing [OpenForum] How to Lose a Customer in Five Steps [OpenForum]

By The Numbers: In-House Counsel Social Media Usage

InsideCounsel magazine offers some compelling information about in-house counsel social media usage, gleaned from the results of the 2012 Greentarget, InsideCounsel and Zeughauser Group In-House Counsel New Media Engagement Survey. The survey findings are presented here without comment…Without OUR comment, that is.  Participate in our poll and let us know what you think about the results […]

ABA Ethics, Social Media and You

As the American Bar Association redefines their ethics rules to keep pace with the evolution of online marketing, it is  critical for legal marketers to be as aware of best ethics practices as we are about best marketing practices.   Today, Law Technology News (LTN) published their “Top Ten Tips to Keep Social Networking In Line With ABA Ethics,” a must-read […]

Summer Social – August 16th

Friends!  Legal Marketers!  LMA members! Lend me your ears! Please join the Virginias Chapter for a summer social on August 16th at Sam Miller’s Pub.  We’ll be kicking the event off at 5:30 with a brief social media presentation by event sponsors Imagine Simplicity. Click here  for additional event information and to register.  We hope to see […]

Tuesday Links: By The Numbers

7 Email Marketing Mistakes NOT To Make (Inc.) 3 Keys to Holding An Effective Meeting (strategy + business) 5 Factors Attorneys Need to Know about Social Media (Larry Bodine) 10 Tips for a Powerful Elevator Speech (Careerealism)

LMA Event: The Importance of Mobile Websites to Your Brand

Quick.  Look around.  Your smartphone is probably within reach…if not in your hands already, right?  A recent study showed that not only do the majority of Americans own smartphones, but they are increasingly using those phones to solve problems as they arise. What if those problems are legal in nature?  Is your firm’s website ready […]

Let’s Get Visual: Why Law Firms Should Pay Attention to Pinterest

So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!” The reason? Two words: major traffic. Turns out people […]

Why Content Matters

Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results. How many pages of results do you want your customer to have to plow through in order to find your firm?  Not many.  So, how do we make sure that our brands are as close to the […]

Video Helped The Marketing Star

The buzz about using video on law firm websites has been growing for years.  Many have done it— some well…and some not so well. At a recent Virginia LMA Chapter program meeting, Intelligent Video Solutions’ Linda Orton explained that there are many uses for video in the legal marketing world. Video delivers a more engaging […]

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