3-2-1 Content (Marketing)

Almost every time someone mentions content marketing, the theme song from the 1980′s show 3-2-1 Contact pops into my head…with one small change.  The original line  ”Contact is the answer! Is the reason that everything happens! Contact!” morphs into “Content! Is the answer! Is the reason that everything happens! Content!”  (It’s in your head now, […]

Why No One Reads Your Law Blog

Law firms, both large and small, have jumped on the blogging bandwagon as a way to market their lawyers as thought-leaders.  When executed with strategic discipline, a blog can be a cost-effective way to maintain relevance in a particular area of law (preaches the blogger). Legal marketers increasingly recommend blogging to their lawyers and are […]

What CME Taught Me

We can’t play it cool any longer: the Virginias Chapter is really excited about the October 19th Continuing Marketing Education (CME) conference.  We know how great the programming was in 2011, and we know that this year’s program is shaping up to be even more dynamic.   We also know that budgets and time are tight, […]

Why Content Matters

Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results. How many pages of results do you want your customer to have to plow through in order to find your firm?  Not many.  So, how do we make sure that our brands are as close to the […]


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