Social Media

What Counts? Online Social Media ROI

By Russell Lawson, Marketing Director, Sands Anderson As legal marketers, we encourage our lawyers to get the word out on their work and reputation, the firm’s litany of skills and various features: geography, price, bench strength, industry depth. Increasingly, we are turning their attention to online social media (OSM) as a distribution channel for these […]

The Facebook Problem

by Russell Lawson,  Marketing Director, Sands Anderson PC Face it. If you don’t already have a firm page on Facebook, you’ll have it soon, either by stealth just to preserve your firm name from infringement or perhaps grudgingly because too many of your lawyers are asking about when it will happen. Or even for some […]

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