Professional Development
Freesources: The New Rules of Legal Thought Leadership Webinar from ON24
These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing. How do we promote it? Who is doing it well? How can we get our lawyers to understand the importance of thought leadership? We all want to position our lawyers and firms as thought leaders, but sometimes the path can be […]
FreeSources: How to Become a Legal Industry Trend Expert
You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]
Viva Las Vegas!
Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]
New Year’s Resolutions
More than two weeks into 2013, I’m pleased to report that I haven’t entirely abandoned my New Year’s Resolutions – fifteen days of being cheesecake-free! In addition to dessert-related goals, I’ve made some professional resolutions: I resolve to be more strategic in my thinking, to delegate responsibilities when appropriate, and to take a business writing […]
Get Up On the Right Side of the Office
In late August, FastCompany (one of my favorite magazines/websites) posted the article “What Successful People Do With The First Hour of Their Workday.” Author Kevin Purdy asked successful individuals how they use the crucial first sixty minutes after arriving at the office. Suggestions include: 1. Don’t Check Email for the First Hour of Your Day: FastCompany and […]
Building A Profitable Personal Brand
Today, I came across “Be Yourself: It’s Good For Business,” on the SmartBlog for Social Media, discussing a speech given by personal branding expert Michelle Villalobos. I started to write a post about how legal marketers, can use the tips in the article to help attorneys engage with clients and build their own brands. And then […]
Seven Ways to Have a Better Work Day
Work isn’t always easy. Whether you’re new to the “real world”, working as a middle manager, or counting the months until retirement, sometimes it’s easy to focus on the negative aspects of a job. But focusing on the negatives too long can create a cancer that spreads throughout an entire team. Entrepreneur and QVC co-host […]
What CME Taught Me
We can’t play it cool any longer: the Virginias Chapter is really excited about the October 19th Continuing Marketing Education (CME) conference. We know how great the programming was in 2011, and we know that this year’s program is shaping up to be even more dynamic. We also know that budgets and time are tight, […]
Friday Fives
Five Ways to Provide Outstanding Customer Service [OpenForum] Five Best Leadership Blogs [Blogging4Jobs] Five Guaranteed Ways to Lose Customers [OpenForum] Five Secrets of Mobile Marketing [OpenForum] How to Lose a Customer in Five Steps [OpenForum]
Better Living Through Technology
The phrase “work-life balance” is thrown around a lot- especially in the legal industry. How can a person juggle the demands of a successful career and personal life? Is it possible to “have it all”? SmartBlog on Leadership (a great resource) and BigThink (ANOTHER great resource) have teamed up to create “weekly video spotlights” that address leadership issues. This week, Nancy […]
