Professional Development

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Viva Las Vegas!

Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort  in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]

New Year’s Resolutions

More than two weeks into 2013, I’m pleased to report that I haven’t entirely abandoned my New Year’s Resolutions – fifteen days of being cheesecake-free! In addition to dessert-related goals, I’ve made some professional resolutions: I resolve to be more strategic in my thinking, to delegate responsibilities when appropriate, and to take a business writing […]

Get Up On the Right Side of the Office

In late August, FastCompany (one of my favorite magazines/websites) posted the article “What Successful People Do With The First Hour of Their Workday.” Author Kevin Purdy asked successful individuals how they use the crucial first sixty minutes after arriving at the office.  Suggestions include:   1.  Don’t Check Email for the First Hour of Your Day:  FastCompany and […]

Building A Profitable Personal Brand

Today, I came across “Be Yourself: It’s Good For Business,” on the SmartBlog for Social Media, discussing a speech given by personal branding expert Michelle Villalobos.  I started to write a post about how legal marketers, can use the tips in the article to help attorneys engage with clients and build their own brands. And then […]

Seven Ways to Have a Better Work Day

Work isn’t always easy. Whether you’re new to the “real world”, working as a middle manager, or counting the months until retirement, sometimes it’s easy to focus on the negative aspects of a job. But focusing on the negatives too long can create a cancer that spreads throughout an entire team. Entrepreneur and QVC co-host […]

What CME Taught Me

We can’t play it cool any longer: the Virginias Chapter is really excited about the October 19th Continuing Marketing Education (CME) conference.  We know how great the programming was in 2011, and we know that this year’s program is shaping up to be even more dynamic.   We also know that budgets and time are tight, […]

Friday Fives

Five Ways to Provide Outstanding Customer Service [OpenForum] Five Best Leadership Blogs [Blogging4Jobs] Five Guaranteed Ways to Lose Customers [OpenForum] Five Secrets of Mobile Marketing [OpenForum] How to Lose a Customer in Five Steps [OpenForum]

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