Professional Development

Call For Speakers – 2013 LMA Annual Conference

Do you have brilliant legal marketing insights*, but no audience with which to share them? Great news! LMA is accepting speaker applications for the 2013 Annual Conference through Friday, August 24th.  The Annual Conference– the largest educational and networking event for legal marketing and business development professionals– will take place April 8th-10th, 2013 at the […]

FreeSources

Raise your hand if you’re guilty of any of the following: Spending an inordinate amount of time on Google trying to access an article hidden behind a paywall? Signing up to receive daily alerts in exchange for information about a particular client? “Listening” to a sales pitch for a week of free access to an […]

Summer Social – August 16th

Friends!  Legal Marketers!  LMA members! Lend me your ears! Please join the Virginias Chapter for a summer social on August 16th at Sam Miller’s Pub.  We’ll be kicking the event off at 5:30 with a brief social media presentation by event sponsors Imagine Simplicity. Click here  for additional event information and to register.  We hope to see […]

How To Make Your Online Marketing Efforts Make Your Firm Money

Disclaimer:  I copied the title of Jay Fleischman’s blog post because he picked the most concise, convincing and direct approach possible.  Why mess with perfection? In his post on LegalPractice Pro, Jay Fleischman, provides attorneys (and legal marketers) with straightforward advice on monetizing online marketing efforts, some of which are relevant to non-digital marketing efforts […]

Weekly Links: Failure Friday

We all mess things up make errors screw-ups misteaks mistakes.  Here are some articles on how to prepare for, learn from, and dust yourself after failure. The Value of Failing A Little Each Day (via SmartBrief) Get Ready to Fail (Harvard Business Review) Why Success Starts With Failure (The 99% Blog) Should You Try To Learn […]

Thank You Notes

Last week, a package arrived at my office from Bloomingdale’s.  It was no surprise -  I had ordered the items a few days earlier and anxiously tracked their arrival from the distribution center to my office.  When I opened the box, I was greeted with this card: Not only did it give me pause (and […]

The Power Of Brevity

My architect father was invited to speak at my school’s Career Day each year.  He was invariably faced with a room full of architecture, design, building and engineering-minded seventeen year-olds who peppered him with questions about which classes to take in college, what grad schools were the best and what career advice he would offer […]

Monday Morning Links

Add To Your Network:  The 5 Best Business Contacts (American Express OPEN Forum) Nine Things To Do AFTER You Write That Press Release (Amy Campbell) The Strongest Law Firm Brands In The Land (AmLaw Daily)

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