Branding

Legal Marketing Advice From Tom Goldstein of SCOTUSblog

Most lawyers dream of a successful practice in their area of choice/skill, the opportunity to handle interesting cases, and recognition as leaders in their field. Some lawyers understand that effective marketing plays a big role in achieving these goals – and others, as we’ve discussed in our “Why Lawyers Hate Marketing” series, don’t. Thomas Goldstein […]

Do You Know Your Firm’s Brand?

Quick: What’s your firm’s brand?  If you’re still thinking, the below video is for you.  The LexBlog Network interviewed Elizabeth Duffy of Acritas Marketing at the Legal Marketing Technology Conference West, and learned that “the firms with the strongest brands are the ones with a very clear brand proposition.” Check out the video here, and […]

Let’s Get Visual: Why Law Firms Should Pay Attention to Pinterest

So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!” The reason? Two words: major traffic. Turns out people […]

Monday Morning Links

Add To Your Network:  The 5 Best Business Contacts (American Express OPEN Forum) Nine Things To Do AFTER You Write That Press Release (Amy Campbell) The Strongest Law Firm Brands In The Land (AmLaw Daily)

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