Public Relations

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

MLF 50 Highlights Top Marketing Strategies in 2012

American Law Media’s Marketing the Law Firm (MLF) recently published its 2012 MLF 50 list, recognizing the most innovative law firm marketing departments in the U.S. According to feature stories about the top five firms on the list—Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, K&L Gates, Adams and Reese, McGuireWoods LLP (tied for No. 3), Benesch, Friedlander, Coplan & […]

Rumors of the Death of Direct Mail Have Been Greatly Exaggerated

I do not have the following: an alarm clock set for Friday morning/Thursday night, a map of my local stores offering Black Friday specials, a battle plan for taking advantage of said deals or ANY intention of camping out in front of a Target to get a $3.00 iPad I do, however, have something I’ve never […]

Do You Know Your Firm’s Brand?

Quick: What’s your firm’s brand?  If you’re still thinking, the below video is for you.  The LexBlog Network interviewed Elizabeth Duffy of Acritas Marketing at the Legal Marketing Technology Conference West, and learned that “the firms with the strongest brands are the ones with a very clear brand proposition.” Check out the video here, and […]

3-2-1 Content (Marketing)

Almost every time someone mentions content marketing, the theme song from the 1980′s show 3-2-1 Contact pops into my head…with one small change.  The original line  ”Contact is the answer! Is the reason that everything happens! Contact!” morphs into “Content! Is the answer! Is the reason that everything happens! Content!”  (It’s in your head now, […]

How To Generate Praise During Chambers Season

We are smack-dab in the middle of Chambers and Partners submissions season and many legal marketers are being asked by their lawyers, “How can I get listed in Chambers?”or any other lawyer listing for that matter. Writing a strong submission packed with compelling matters is only half the battle as Chambers staff emphasizes the importance […]

How Writing Articles Is Like Networking

Networking and media relations have a few things in common. Both marketing tools will increase your visibility among potential clients, but they also can be a big waste of time if they’re not strategically executed. Although throwing spaghetti against the wall may sometimes result in something sticking, there are better ways to ensure results. The […]

CME Faculty Guest Post: Most Clients Go Online to Look for a Lawyer

The upcoming Virginias Chapter Continuing Marketing Education (CME) Conference features a distinguished faculty of legal and marketing professionals who will guide attendees through the constantly changing world of business, examine how to set and achieve goals, and provide insight into best practices and trends in the legal marketing industry. We will run a series of faculty blog posts through […]

Let’s Get Visual: Why Law Firms Should Pay Attention to Pinterest

So, Pinterest. Talk about a case study in a social platform blowing up overnight! Two weeks ago, the response to hearing about Pinterest might have been “Meh, another social media site; who needs it?” This week, that’s morphed into “Pinterest! How can I get an invite?!” The reason? Two words: major traffic. Turns out people […]

Monday Morning Links

Add To Your Network:  The 5 Best Business Contacts (American Express OPEN Forum) Nine Things To Do AFTER You Write That Press Release (Amy Campbell) The Strongest Law Firm Brands In The Land (AmLaw Daily)

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