Public Relations

Need A Law Firm Marketing Plan Yesterday? Follow These Seven Steps

As reported by Jaffe PR’s Public Reputation Management Tip of the week: You received the command from the executive committee, “All practice groups will submit a legal marketing plan by X date.” What now … delete the email, screen your calls and avoid the managing partner? Why not follow these steps, which have proven to […]

Utilizing PR Initiatives to Achieve Business Development Goals

By: Andrew K. Ryan, Hellerman Baretz Communications The focus of this quarter’s newsletter on business development is particularly appropriate given the ongoing concerns about the legal industry’s recovery. With the broader economy remaining virtually stagnant and law firms continuing to feel pressure from clients to keep costs low, but the quality of work high, generating new […]

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