Series

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Weekly Links: Freezing Friday

The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,”  because, well…it’s not just cold, it’s FREEZING outside.  This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility - Lawyerist Even Abraham Lincoln Had To Market - Lawyerist More Provocative Questions […]

Why Lawyers Hate Marketing, Vol. 3

In our recent posts, “Why Lawyers Hate Marketing (Vol. 1 and 2)”, we’ve explored some of the reasons why some lawyers are uncomfortable with – or even detest – the concept of marketing themselves. Pain-points range from not having enough time to dedicate to marketing to believing a lawyer’s code of ethics inherently precludes them from marketing […]

Why Lawyers Hate Marketing, Vol. 2: How to Lead Those Who Resist

We’ve previously discussed some of the reasons lawyers offer as explanation for why they hate marketing – time constraints, fear of putting themselves ‘out there’, and the ever-popular “I didn’t go to law school to learn how to be a salesperson.”  Feelings are feelings, but picture this scenario:  you’re called into a meeting with a […]

CME Faculty Guest Post: Tell Me More: Creating Interest in Your Practice with Everyone You Meet

The upcoming Virginias Chapter Continuing Marketing Education (CME) Conference features a distinguished faculty of legal and marketing professionals who will guide attendees through the constantly changing world of business, examine how to set and achieve goals, and provide insight into best practices and trends in the legal marketing industry. Today brings another faculty post, this time from Steve Hughes, […]

FreeSources: JD For Free

A little while back, we talked about our upcoming series on “FreeSources,” free or low-cost tools to help legal marketers find information, learn about industry trends, and improve their ability to add value to their firms.  Our first edition is finally here, and we’re starting with the basics: free tools that you can use to […]

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