Why Lawyers Hate Marketing

Weekly Links: Freezing Friday

The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,”  because, well…it’s not just cold, it’s FREEZING outside.  This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility - Lawyerist Even Abraham Lincoln Had To Market - Lawyerist More Provocative Questions […]

Why Lawyers Hate Marketing, Vol. 3

In our recent posts, “Why Lawyers Hate Marketing (Vol. 1 and 2)”, we’ve explored some of the reasons why some lawyers are uncomfortable with – or even detest – the concept of marketing themselves. Pain-points range from not having enough time to dedicate to marketing to believing a lawyer’s code of ethics inherently precludes them from marketing […]

Why Lawyers Hate Marketing, Vol. 2: How to Lead Those Who Resist

We’ve previously discussed some of the reasons lawyers offer as explanation for why they hate marketing – time constraints, fear of putting themselves ‘out there’, and the ever-popular “I didn’t go to law school to learn how to be a salesperson.”  Feelings are feelings, but picture this scenario:  you’re called into a meeting with a […]

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