Friday Flash: Fortune’s Fastest

Fortune magazine released its list of “100 Fastest-Growing Companies” this week.  What an unexpectedly great resource for legal marketers! Looking over the list, a few thoughts came to my mind: Which of these companies does my firm already represent? Of those companies, are there any clues in the article about areas of opportunity for relationship expansion? […]

5 Best Practices for Professional Networking on LinkedIn

With approximately 161 million users around the world, including lawyers, LinkedIn has become the largest online professional network. Inevitably, more lawyers are turning to their marketing department to offer best practices for networking on the site. While most LinkedIn users understand the site is meant for professional networking, even well-intended users can make common social […]

5 Best Practices to Leverage Event Sponsorships

A recent article by Cutting Edge PR offering tips to organizations seeking event sponsors, advises, “You should always ask the sponsor representatives to think of the ways the sponsorship can be used to extend their current marketing and public relations activities.” This advice begs the question– Are you getting the most out of your sponsorships? […]

It’s Coming! The Virginias Chapter Continuing Marketing Education Conference

Believe me- I don’t get paid to say this, but I want to let you in on a secret:  last year’s Continuing Marketing Education Conference was career-changing for me.  Like a mini-LMA national conference, I was able to hear about trends in legal marketing, professional development, public relations, and career growth from leaders in the […]

How To Make Your Online Marketing Efforts Make Your Firm Money

Disclaimer:  I copied the title of Jay Fleischman’s blog post because he picked the most concise, convincing and direct approach possible.  Why mess with perfection? In his post on LegalPractice Pro, Jay Fleischman, provides attorneys (and legal marketers) with straightforward advice on monetizing online marketing efforts, some of which are relevant to non-digital marketing efforts […]

Feeds and Walls and Timelines – Oh My!

Between LinkedIn messages, Twitter timelines, Facebook walls and blog feeds, just keeping up with social media can seem like a full-time job for lawyers and legal marketers.  Lifehack.org recently asked entrepreneurs how they make sense of  social media.  Some of their tips include: Make sure you’re spending your time engaging with, not consuming, social media. […]

LMA Virginias Chapter Volunteer Event – June 26th

“You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.”  - Atticus Finch, To Kill A Mockingbird *****  In keeping with our continuing commitment to be a Chapter that invests time and resources in our local community, we will hold a […]

Quote of the (Mon)Day

Change — sometimes unexpected and sometimes at lightning speed — is something we will continue to live with and something we should embrace.” –Ross Levinsohn, interim CEO of Yahoo, in an employee memo quoted by The Associated Press

I’ll Tell You What I Want (What I Really, Really Want)

One of the business development tips that pops into my mind most often is “Give them what they want so you can give them what they need.”  Since I heard it during an LMA event several years ago, I’ve put the phrase into practice on numerous occasions in different ways. As legal marketers, sometimes we’re […]

Have You Ever Wanted To…

Meet the faces behind the names on LMA communications? Try the delicious appetizers at the Hard Shell Midlothian? Get to know your fellow legal marketers better? Enjoy a cocktail in the spring sun? …Then come to the LMA spring social!   We’ll be gathering from 5:30-7:30 on Thursday, April 19th at the Hard Shell Midlothian […]


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