MLF 50 Highlights Top Marketing Strategies in 2012

American Law Media’s Marketing the Law Firm (MLF) recently published its 2012 MLF 50 list, recognizing the most innovative law firm marketing departments in the U.S. According to feature stories about the top five firms on the list—Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, K&L Gates, Adams and Reese, McGuireWoods LLP (tied for No. 3), Benesch, Friedlander, Coplan & […]

Do You Know Your Firm’s Brand?

Quick: What’s your firm’s brand?  If you’re still thinking, the below video is for you.  The LexBlog Network interviewed Elizabeth Duffy of Acritas Marketing at the Legal Marketing Technology Conference West, and learned that “the firms with the strongest brands are the ones with a very clear brand proposition.” Check out the video here, and […]

3-2-1 Content (Marketing)

Almost every time someone mentions content marketing, the theme song from the 1980′s show 3-2-1 Contact pops into my head…with one small change.  The original line  ”Contact is the answer! Is the reason that everything happens! Contact!” morphs into “Content! Is the answer! Is the reason that everything happens! Content!”  (It’s in your head now, […]


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