Tag Archive | Freesources

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

FreeSources: JD For Free

A little while back, we talked about our upcoming series on “FreeSources,” free or low-cost tools to help legal marketers find information, learn about industry trends, and improve their ability to add value to their firms.  Our first edition is finally here, and we’re starting with the basics: free tools that you can use to […]

FreeSources

Raise your hand if you’re guilty of any of the following: Spending an inordinate amount of time on Google trying to access an article hidden behind a paywall? Signing up to receive daily alerts in exchange for information about a particular client? “Listening” to a sales pitch for a week of free access to an […]

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