Tag Archive | lawyerist

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Weekly Links: Freezing Friday

The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,”  because, well…it’s not just cold, it’s FREEZING outside.  This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility - Lawyerist Even Abraham Lincoln Had To Market - Lawyerist More Provocative Questions […]

Why No One Reads Your Law Blog

Law firms, both large and small, have jumped on the blogging bandwagon as a way to market their lawyers as thought-leaders.  When executed with strategic discipline, a blog can be a cost-effective way to maintain relevance in a particular area of law (preaches the blogger). Legal marketers increasingly recommend blogging to their lawyers and are […]

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