Tag Archive | linkedin

Happy National Grammar Day!

In celebration of National Grammar Day, the Harvard Business Review has posted an article outlining how “good grammar is instrumental in conveying ideas with clarity, professionalism, and precision.”  It may seem obvious, but a small study of LinkedIn profiles conducted by Grammarly offers new data in support of proper grammar usage: Professionals with fewer grammar errors in […]

LinkedIn: The More The (Not-So) Merrier

By now, we’ve all received at least one phone call or email from a lawyer asking something along the lines of  “So, this LinkedIn thing I keep hearing about.  Is it worth it?  How do I use it?”  Although basic rules for marketing using LinkedIn were covered in a previous post, I recently got a completely new […]

By The Numbers: In-House Counsel Social Media Usage

InsideCounsel magazine offers some compelling information about in-house counsel social media usage, gleaned from the results of the 2012 Greentarget, InsideCounsel and Zeughauser Group In-House Counsel New Media Engagement Survey. The survey findings are presented here without comment…Without OUR comment, that is.  Participate in our poll and let us know what you think about the results […]

ABA Ethics, Social Media and You

As the American Bar Association redefines their ethics rules to keep pace with the evolution of online marketing, it is  critical for legal marketers to be as aware of best ethics practices as we are about best marketing practices.   Today, Law Technology News (LTN) published their “Top Ten Tips to Keep Social Networking In Line With ABA Ethics,” a must-read […]

5 Best Practices for Professional Networking on LinkedIn

With approximately 161 million users around the world, including lawyers, LinkedIn has become the largest online professional network. Inevitably, more lawyers are turning to their marketing department to offer best practices for networking on the site. While most LinkedIn users understand the site is meant for professional networking, even well-intended users can make common social […]

What Counts? Online Social Media ROI

By Russell Lawson, Marketing Director, Sands Anderson As legal marketers, we encourage our lawyers to get the word out on their work and reputation, the firm’s litany of skills and various features: geography, price, bench strength, industry depth. Increasingly, we are turning their attention to online social media (OSM) as a distribution channel for these […]

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