Tag Archive | lma

Getting the RIGHT Seat at the Table

Buzzwords and trendy phrases are a part of legal marketing. Cross-selling, content, alternative fees, managing up, strategic planning and thought leadership are some current favorites. But buzzwords are only buzzy for so long – ideas have legs and longevity. Which is why I read with interest another recent article about “getting a seat at the table,” and realized […]

Five Tips For Making It Rain

Law360, one of my favorite resources for legal industry news and information, had an interesting article yesterday, titled “Five Tips For Making It Rain.” Featuring advice from successful rainmakers, the article frames the advice we’ve all heard (and given) in relatable, attorney-focused language.  Key points: Identify Networks Strategically Play to Your Personal Strengths Sell the […]

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

FreeSources: How to Become a Legal Industry Trend Expert

You’ve heard of Cool Hunters, right? They’re market researchers who (according to Wikipedia) “make observations and predictions in changes of new or existing cultural trends.” In other words, they get paid to hang out with teenagers to find out what band/trend/color/fashion will be the “next big thing”…so that their clients (often companies with operations around […]

Weekly Links: Freezing Friday

The current soundtrack to my life is the opening line of “Baby, It’s Cold Outside,”  because, well…it’s not just cold, it’s FREEZING outside.  This frosty Friday, we’re highlighting our favorite ways to encourage attorneys to warm up to legal marketing. Legal Marketing As Professional Responsibility - Lawyerist Even Abraham Lincoln Had To Market - Lawyerist More Provocative Questions […]

Viva Las Vegas!

Looking for a sure bet? Put all your chips on LMA! This year’s LMA Annual Conference will be held at the Aria Resort  in Las Vegas from April 8-10. Unlike blackjack, the LMA Annual Conference guarantees big dividends for novices and long-term professionals alike. With courses and speakers who will address every facet of the industry, […]

Call For Speakers – 2013 LMA Annual Conference

Do you have brilliant legal marketing insights*, but no audience with which to share them? Great news! LMA is accepting speaker applications for the 2013 Annual Conference through Friday, August 24th.  The Annual Conference– the largest educational and networking event for legal marketing and business development professionals– will take place April 8th-10th, 2013 at the […]

Speaker Series: Continuing Marketing Education Conference

At LMA Virginias, we are very excited about the upcoming Continuing Marketing Education (CME) conference on Friday, October 14. In particular, we couldn’t be more pleased about the crop of speakers we’ve secured; surely the best and brightest in the industry. To prove it, we’ve asked them to participate in a Q&A that reflects certain legal […]

Follow

Get every new post delivered to your Inbox.

Join 219 other followers