Tag Archive | thought leadership

Freesources: The New Rules of Legal Thought Leadership Webinar from ON24

These days, “thought leadership” seems to be one of the most popular phrases in the legal marketing.  How do we promote it?  Who is doing it well?  How can we get our lawyers to understand the importance of thought leadership?   We all  want to position our lawyers and firms as thought leaders, but sometimes the path can be […]

2013 Litigation Trends Survey

Have you checked your email this morning? Looked at any legal industry or legal marketing news feeds? Spoiler Alert: there’s a great sale going on somewhere, and, more importantly, AmLaw 100 firm Fulbright & Jaworski LLP has released their 2013 Litigation Trends Survey Report. As legal marketers, we often coach attorneys to learn about what keeps […]

3-2-1 Content (Marketing)

Almost every time someone mentions content marketing, the theme song from the 1980′s show 3-2-1 Contact pops into my head…with one small change.  The original line  ”Contact is the answer! Is the reason that everything happens! Contact!” morphs into “Content! Is the answer! Is the reason that everything happens! Content!”  (It’s in your head now, […]

Free Webinar Opportunity: New Rules of Legal Thought Leadership, Sept. 27

Join Marsha Redmon of Marsha Redmon Communications and Jim Durham, CMO of McGuire Woods LLP, for a webinar on Sept. 27 discussing the ”New Rules of Legal Thought Leadership.” The webinar will cover: A realistic assessment of Thought Leadership as a business development strategy What lawyers and firms need to do differently now The problems and benefits of […]

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